Documentation and insights
for immersive video.

Platform documentation

Learn how to set up an account, upload media, review work and publish content.

Apple Immersive Video 101

Understand capture, specifications, post-production workflows and distribution.

DaVinci Resolve export settings

Prepare Apple Immersive Video and VR180 masters for upload to Acute.

Immersive Video: the overlooked opportunity

Paul Mezier’s SXSW 2026 session for media producers and executives on immersive technology, distribution and market conditions.

Immersive filmmakers directory

Find people and companies working across production, post-production and delivery.

The first immersive music stage in the world

How Blue Frog Studios connected immersive capture, a native application and a repeatable publishing operation.

If you’re a frequent guest of Blues festivals in North America, you may be familiar with Sugaray Rayford. The imposing 57-year-old singer is in the midst of a world tour, performing all over North America but also places as far as Mumbai or Oslo.

Spatial Video, the immersive underdog

Why the easier-to-capture sibling of Apple Immersive Video may reach audiences first.

Three boys and a girl, none older than ten, are playing on the concrete ledge of what was once a wharf. The sea and the skies are blue, peaceful.

OpenImmersive 1.6: now playing side-by-side and over-under

A technical update to the open-source immersive video player for visionOS.

For the past year and a half, OpenImmersive has provided a way for Vision Pro users, creators and developers to play a variety of immersive formats. However, there are two popular legacy formats that were not supported, and people had to rely on $10 apps like Moon Player and Reality Player to play them.

Dear Immersive Filmmakers: please stop making ‘Interactive Experiences’

A business-led argument for choosing formats around distribution, audience friction and a sustainable path to market.

This article is intended as an open letter to the creative community of XR professionals that gathers at festivals like Cannes, Venice and SXSW: you are a hotbed of innovation and artistic initiatives, but please be mindful about which technological formats you invest in.

What Immersive can learn from the streaming market

Lessons from mainstream media distribution for an industry still defining its audience and economics.

As many people in the XR community look up to 2026 being the year headsets inch closer to the mainstream, we are also already seeing the inevitable reports about the tech being a flop.

The next Immersive wave (2026–2027)

A market view of the products, productions and distribution shifts shaping the next cycle.

Working in the VR industry over the last 10 years was a rollercoaster, to say the least. I think however that we are seeing the emergence of a new format — in the form of Immersive Video — that will bring VR close to mainstream adoption within the next 12–24 months.

Back from Venice Immersive: after 10 years in XR, now what?

A producer’s assessment of the medium from festivals, projects and the business behind them.

I’m just coming back from the Venice Biennale in Italy, where the Immersive section, launched in 2017 by Michel Reilhac and Liz Rosenthal, has established itself over the years as the hotspot reunion of the VR community in Europe and the world at large.