Application development
Acute built the native visionOS application using its publishing and playback foundation, beginning with a proof of concept before moving into the full product.
2026 APPLE DESIGN AWARD
Primary: News in Depth
A native Apple Vision Pro news application that brings field reporting to audiences through Spatial Video.
Download on the App Store
RECOGNITION
2026 Apple Design Award
LAUNCHED
January 2026
FORMAT
Spatial Video
DEVICE
Apple Vision Pro
CLIENT PERSPECTIVE
“We especially want to thank Anthony and Paul for working with us to develop Primary. Their Acute Immersive platform is the backbone of the app.”
THE OBJECTIVE
Bring people closer to stories reported on the ground.
Primary works with journalists around the world who capture events in Spatial Video. The team needed a simple way to turn those dispatches into a coherent Apple Vision Pro experience without taking focus away from the reporting.
Hosting and encoding
The platform handles source files, playback preparation and headset delivery so Primary can focus on producing and uploading finished reports.
Publishing processes
A browser-based source of truth manages versions, titles, thumbnails, descriptions and the review state of every report.
Audience analytics
Primary can review plays, watch time, completion and audience activity to inform editorial and product decisions.
INSIDE PRIMARY
Verified reporting, in Spatial Video.
OUTCOME
Primary launched on Apple Vision Pro and received a 2026 Apple Design Award. Its reporters now publish verified Spatial Video dispatches through one shared Acute catalogue.
Visit PrimaryTALK TO ACUTE
Building something
like this?
Tell us what you are building, where it will be experienced, and what the platform needs to support.